Socialization

"The general process of acquiring culture as you grow up in a society. During socialization, children learn the language of the culture as well as the roles they are to play in life. In addition, they learn about the occupational roles that their society allows them. They also learn and usually adopt their culture's norms through the socialization process. See Enculturation." http://anthro.palomar.edu/tutorials/cglossary.htm

(socialization on a website consists of how you are socialized and the people on the site according to the aspects of the site)