Paralanguage

"Auxiliary communication devices that generally assure clarity by transmitting the same message in different ways at the same time. These include variations in tone and character of voice along with such non-verbal forms of communication as kinesics, proxemics, clothing, and makeup". http://anthro.palomar.edu/tutorials/cglossary.htm

(online, paralanguage takes the form of profile pictures, wall posts and other creations of self)