The term Heavy Modernity is used to describe a form of modernity tied to physical objects and expensive development. Whereas heavy modernity is rooted to place, mass and size, light modernity is rooted to 'lightness' and the transcendence of time and space, or the physical self.
Bauman's analysis of heavy and light modernity can be used to explain the allure of the cell phone. Cell phone users are able to transcend the physical boundaries of heavy modernity because they've left part of their bodies behind and transferred to "light modernity" while in "heavy modernity".  The light modern state of the cell phone helps them to transcend the heaviness that their body had taken on when introduced to the "heavily modern" state. Modern information, or "light information" is only accessible by hybrids, or those who are capable of liminally transforming into technosocial hybrids or "light industrial" objects. For example, "Fordism was self-conscious of modern society in its 'heavy', 'bulky', or 'immobile' and 'rooted', 'solid' phase. At that stage in their joint history, capital, management and labour were all, for better or worse, doomed to stay in one company for a long time to come, perhaps for ever - tied down by the combination of huge factory buildings, heavy machinery and massive labor forces."
- ↑ Bauman, Zygmunt, Liquid Modernity. Polity Press, 2000. Pg. 114.
- ↑ Bauman, Zygmunt, Liquid Modernity. Polity Press, 2000. Pg. 58.