A virtual game for kids.
"Club Penguin is a MMORPG (massively multiplayer online role-playing game) involving a virtual world containing a range of online games and activities, developed by Club Penguin Entertainment (formerly New Horizon Interactive). Players use cartoon penguin-avatars and play in a winter-set virtual world. After beta-testing, Club Penguin was made available to the general public on October 24, 2005 and has since expanded into a large online community —growing to the extent that by late 2007, it was claimed that Club Penguin had over 12 million user accounts. (Walmsley, Andrew (October 24, 2007). "Kids' virtual worlds are maturing nicely". Marketing.)".