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Automation describes creating systems or process that are self-regulating or self-contained, so that a group of individual processes can be initialized from a single action, and that result may be used in a larger process.

Automation is increasingly important in the digital space to help smooth a number of functions such as social data gathering, form filling, and any other redundant experience that might dull participation culture. Automation also helps to make Impossible Feasts more tantalizing to the user.