https://cyborganthropology.com/index.php?action=history&feed=atom&title=Mental_Real_EstateMental Real Estate - Revision history2026-04-22T10:37:09ZRevision history for this page on the wikiMediaWiki 1.45.3https://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=6293&oldid=prevCaseorganic at 05:34, 23 September 20122012-09-23T05:34:30Z<p></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Image:mental-real-estate-maggie-nichols.jpg|center|600px]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Image:mental-real-estate-maggie-nichols.jpg|center|600px]]</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Definition===</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Definition===</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation.<ins style="font-weight: bold; text-decoration: none;"><ref>Rossio, Terry. Mental Real Estate. Screenwriting Column 42. Wordplay Columns. Accessed 22 Sept 2012. http://www.wordplayer.com/columns/wp42.Mental.Real.Estate.html</ref> </ins>It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. It is the life or death of a brand. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory. </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. <ins style="font-weight: bold; text-decoration: none;">Mental real estate is the most valuable real estate in the world.<ref>Ibid.</ref> </ins>It is the life or death of a brand. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but <del style="font-weight: bold; text-decoration: none;">you </del>can <del style="font-weight: bold; text-decoration: none;">really </del>only interact with 150 <del style="font-weight: bold; text-decoration: none;">- </del>that really these other people in real life have fallen off the map otherwise. </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but <ins style="font-weight: bold; text-decoration: none;">one's brain </ins>can only <ins style="font-weight: bold; text-decoration: none;">reasonable </ins>interact with <ins style="font-weight: bold; text-decoration: none;">a number closer to </ins>150<ins style="font-weight: bold; text-decoration: none;"><ref>Hernando, A.; Villuendas, D.; Vesperinas, C.; Abad, M.; Plastino, A. "Unravelling the size distribution of social groups with information theory on complex networks". 2009.</ref> </ins>that really these other people in real life have fallen off the map otherwise. </div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=5730&oldid=prevCaseorganic at 22:00, 1 December 20112011-12-01T22:00:33Z<p></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but you can really only interact with 150 - that really these other people in real life have fallen off the map otherwise. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but you can really only interact with 150 - that really these other people in real life have fallen off the map otherwise. </div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=5177&oldid=prevCaseorganic at 17:37, 25 September 20112011-09-25T17:37:42Z<p></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Definition===</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Definition===</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td></tr>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but you can really only interact with 150 - that really these other people in real life have fallen off the map otherwise. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but you can really only interact with 150 - that really these other people in real life have fallen off the map otherwise. </div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4252&oldid=prevCaseorganic at 03:58, 14 June 20112011-06-14T03:58:38Z<p></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. It is the life or death of a brand. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. It is the life or death of a brand. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory. </div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but you can really only interact with 150 - that really these other people in real life have fallen off the map otherwise. </ins></div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4210&oldid=prevCaseorganic at 02:59, 13 June 20112011-06-13T02:59:12Z<p></p>
<table style="background-color: #fff; color: #202122;" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 02:59, 13 June 2011</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. It is the life or death of a brand. </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. It is the life or death of a brand<ins style="font-weight: bold; text-decoration: none;">. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory</ins>. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Book Pages]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Book Pages]]</div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4209&oldid=prevCaseorganic at 02:58, 13 June 20112011-06-13T02:58:32Z<p></p>
<table style="background-color: #fff; color: #202122;" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 02:58, 13 June 2011</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation. It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">For instance, the images that come to the average modern mind when one thinks a tropical island are mot likely those of a travel brochure, an online image or the travel channel than they are likely to be from an actual experience</del>. The <del style="font-weight: bold; text-decoration: none;">more </del>real estate <del style="font-weight: bold; text-decoration: none;">a product takes up in a shopping aisle, </del>the <del style="font-weight: bold; text-decoration: none;">more mental real estate it will occupy in our minds</del>. <del style="font-weight: bold; text-decoration: none;">Brands and brand recognition constantly fight over mental </del>real estate <del style="font-weight: bold; text-decoration: none;">in this way</del>. <del style="font-weight: bold; text-decoration: none;">Television or media, like a film’s rapid frames, intoxicate the user, leaving no time </del>is <del style="font-weight: bold; text-decoration: none;">left for </del>the <del style="font-weight: bold; text-decoration: none;">viewer to process </del>or <del style="font-weight: bold; text-decoration: none;">critically analyze what has just occurred</del>.</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Brands wage wars over mental real estate</ins>. The <ins style="font-weight: bold; text-decoration: none;">mental </ins>real estate <ins style="font-weight: bold; text-decoration: none;">that one has when </ins>the <ins style="font-weight: bold; text-decoration: none;">word "tissue" is mentioned is taken by "Kleenex" over "Puffs"</ins>. <ins style="font-weight: bold; text-decoration: none;">Mental </ins>real estate <ins style="font-weight: bold; text-decoration: none;">of consumers of brands is the highest commodity</ins>. <ins style="font-weight: bold; text-decoration: none;">It </ins>is the <ins style="font-weight: bold; text-decoration: none;">life </ins>or <ins style="font-weight: bold; text-decoration: none;">death of a brand</ins>. </div></td></tr>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finished]]</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finished]]</div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4208&oldid=prevCaseorganic at 02:55, 13 June 20112011-06-13T02:55:45Z<p></p>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4207&oldid=prevCaseorganic at 02:51, 13 June 20112011-06-13T02:51:42Z<p></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Definition===</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Definition===</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the <del style="font-weight: bold; text-decoration: none;">availability </del>and set of <del style="font-weight: bold; text-decoration: none;">memories </del>in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the <ins style="font-weight: bold; text-decoration: none;">amount of space one has in one's mind, </ins>and <ins style="font-weight: bold; text-decoration: none;">how much of it is taken up by one idea-</ins>set<ins style="font-weight: bold; text-decoration: none;">, brand, or other preoccupation. It could be used to describe the availability </ins>of <ins style="font-weight: bold; text-decoration: none;">space </ins>in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>For instance, the images that come to the average modern mind when one thinks a tropical island are mot likely those of a travel brochure, an online image or the travel channel than they are likely to be from an actual experience. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds. Brands and brand recognition constantly fight over mental real estate in this way. Television or media, like a film’s rapid frames, intoxicate the user, leaving no time is left for the viewer to process or critically analyze what has just occurred.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>For instance, the images that come to the average modern mind when one thinks a tropical island are mot likely those of a travel brochure, an online image or the travel channel than they are likely to be from an actual experience. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds. Brands and brand recognition constantly fight over mental real estate in this way. Television or media, like a film’s rapid frames, intoxicate the user, leaving no time is left for the viewer to process or critically analyze what has just occurred.</div></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4204&oldid=prevCaseorganic at 02:41, 13 June 20112011-06-13T02:41:59Z<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 02:41, 13 June 2011</td>
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<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>===<del style="font-weight: bold; text-decoration: none;">Describing</del>===</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>===<ins style="font-weight: bold; text-decoration: none;">Definition</ins>===</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the availability and set of memories in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Mental real estate is a way of describing the availability and set of memories in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind. </div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
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</table>Caseorganichttps://cyborganthropology.com/index.php?title=Mental_Real_Estate&diff=4203&oldid=prevCaseorganic at 02:41, 13 June 20112011-06-13T02:41:15Z<p></p>
<table style="background-color: #fff; color: #202122;" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 02:41, 13 June 2011</td>
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<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Memories </del>in one's mind <del style="font-weight: bold; text-decoration: none;">-- they were created first by advertisements -- symbols that created </del>certain <del style="font-weight: bold; text-decoration: none;">types of feeling </del>in <del style="font-weight: bold; text-decoration: none;">your </del>mind. <del style="font-weight: bold; text-decoration: none;">The </del>images that come to <del style="font-weight: bold; text-decoration: none;">your </del>mind when <del style="font-weight: bold; text-decoration: none;">you think of the idea of </del>a tropical island are mot likely those of a travel brochure, travel channel<del style="font-weight: bold; text-decoration: none;">, Discovery Channel, ad for herbal essences. They're not </del>actual <del style="font-weight: bold; text-decoration: none;">experiences. Ads tell us what exists, but only things that exist that make us desire something</del>. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds. </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">===Describing===</ins></div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"> </del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Mental real estate is a way of describing the availability and set of memories </ins>in one's mind<ins style="font-weight: bold; text-decoration: none;">, and how </ins>certain <ins style="font-weight: bold; text-decoration: none;">activities, inputs and preoccupations influence the space </ins>in <ins style="font-weight: bold; text-decoration: none;">one's </ins>mind. </div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">Just looking at something is consuming</del>. <del style="font-weight: bold; text-decoration: none;">Like </del>a film’s rapid frames, no time is left for the viewer to process or critically analyze what has just occurred.</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">For instance, the </ins>images that come to <ins style="font-weight: bold; text-decoration: none;">the average modern </ins>mind when <ins style="font-weight: bold; text-decoration: none;">one thinks </ins>a tropical island are mot likely those of a travel brochure, <ins style="font-weight: bold; text-decoration: none;">an online image or the </ins>travel channel <ins style="font-weight: bold; text-decoration: none;">than they are likely to be from an </ins>actual <ins style="font-weight: bold; text-decoration: none;">experience</ins>. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds. <ins style="font-weight: bold; text-decoration: none;">Brands and brand recognition constantly fight over mental real estate in this way</ins>. <ins style="font-weight: bold; text-decoration: none;">Television or media, like </ins>a film’s rapid frames, <ins style="font-weight: bold; text-decoration: none;">intoxicate the user, leaving </ins>no time is left for the viewer to process or critically analyze what has just occurred.</div></td></tr>
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