Marketing Anthropology - Revision history

Caseorganic at 18:32, 26 January 2011

2011-01-26T18:32:25Z

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			===Definition===
	"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology].		"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology].

	===External Links===		===External Links===
	http://www.jeanhatcherson.com/mpr.php		http://www.jeanhatcherson.com/mpr.php

Caseorganic at 18:32, 26 January 2011

2011-01-26T18:32:08Z

← Older revision		Revision as of 18:32, 26 January 2011
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	"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology].		"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology].

			===External Links===
			http://www.jeanhatcherson.com/mpr.php

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2011-01-26T18:31:43Z

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"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology].