Caseorganic: /* Culture and Consumption */

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Culture and Consumption

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	==== Culture and Consumption ====		==== Culture and Consumption ====

	~~Two~~ volumes, ''Culture and Consumption'' (1988) and ''Culture and Consumption II: Markets, Meaning, and Brand Management'' (2005), setting out an account of goods as carriers of cultural meaning rather than as satisfactions of need. The premise is that meaning moves from the culturally constituted world into consumer goods through advertising and fashion, and from goods into the lives of individuals through possession, exchange, grooming, and divestment rituals.		He published two volumes ''Culture and Consumption'' (1988) and ''Culture and Consumption II: Markets, Meaning, and Brand Management'' (2005), setting out an account of goods as carriers of cultural meaning rather than as satisfactions of need. The premise is that meaning moves from the culturally constituted world into consumer goods through advertising and fashion, and from goods into the lives of individuals through possession, exchange, grooming, and divestment rituals.

	McCracken coined this term The Diderot effect.<ref name="wikipedia" /> It names the pattern in which acquiring a single new possession triggers a cascade of further acquisitions, because the new object makes surrounding objects look inadequate by comparison and pulls the whole set toward a new level of consistency. The name comes from Denis Diderot's essay on the regret occasioned by his new dressing gown, which obliged him to replace everything else in his study.		McCracken coined this term The Diderot effect.<ref name="wikipedia" /> It names the pattern in which acquiring a single new possession triggers a cascade of further acquisitions, because the new object makes surrounding objects look inadequate by comparison and pulls the whole set toward a new level of consistency. The name comes from Denis Diderot's essay on the regret occasioned by his new dressing gown, which obliged him to replace everything else in his study.

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-===Biography===
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+Grant David McCracken, born 1951, Canadian anthropologist and author known for his work on culture and commerce.<ref name="wikipedia">[https://en.wikipedia.org/wiki/Grant_McCracken Grant McCracken], Wikipedia.</ref> He holds a Ph.D. in anthropology from the University of Chicago.<ref name="wikipedia" /> He lives in Rowayton, Connecticut.<ref name="wikipedia" />
-===Further Reading===
+He founded and directed the Institute of Contemporary Culture at the Royal Ontario Museum, where he mounted the first museum exhibition on youth cultures.<ref name="wikipedia" /><ref name="esb">[https://www.executivespeakers.com/speaker/grant-mccracken Grant McCracken bio], Executive Speakers Bureau.</ref> He has taught anthropology at the University of Cambridge, ethnography at MIT, and marketing at the Harvard Business School.<ref name="amazon">[https://www.amazon.com/Chief-Culture-Officer-Breathing-Corporation/dp/0465018327 Chief Culture Officer, author biography], Amazon.</ref> He was an affiliate of the Department of Comparative Media Studies at MIT and of the Berkman Center at Harvard, and a member of the Convergence Culture Consortium at MIT.<ref name="amazon" /><ref name="wikipedia" /> He was also an adjunct professor at McGill.<ref name="jenkins">[http://henryjenkins.org/blog/2009/12/from_cool_hunters_to_chief_cul.html From Cool Hunters to Chief Culture Officers: An Interview with Grant McCracken], Henry Jenkins.</ref>
-===External Links===
+He has consulted for Coca-Cola, IKEA, Chrysler, Kraft, Kodak, Kimberly-Clark, Timberland, Diageo, Nike, Google, Netflix, Sony, Delta, State Farm, IBM, PBS, Reddit, Sesame Street, the New York Historical Society, the Ford Foundation, and the Obama White House.<ref name="jenkins" /><ref name="artz">[https://www.mattartz.me/entities/grant-mccracken/ Grant McCracken], Matt Artz.</ref> He appeared on the Oprah Winfrey Show in a home-makeover episode, paired with a New York designer.<ref name="bookforum">[https://www.bookforum.com/print/1604/chief-culture-officer-how-to-create-a-living-breathing-corporation-by-grant-mccracken-4696 The Brand Plays On], Bookforum.</ref>
-[[Category:People]]
+==== Culture and Consumption ====
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	[[File:grant-mccracken.jpg\|300px\|thumb\|right\|~~Title~~]]		[[File:grant-mccracken.jpg\|300px\|thumb\|right\|Grant McCracken – Culture and Consumption – Convergence 2008]]

	===Biography===		===Biography===

Caseorganic at 06:19, 24 December 2010

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Grant McCracken - Revision history

Caseorganic: /* Culture and Consumption */

Caseorganic at 20:32, 24 August 2026

Caseorganic at 06:25, 24 December 2010

Caseorganic at 06:19, 24 December 2010

Caseorganic: Created page with 'Title ===Biography=== ===Projects=== ====Subproject (if applicable==== ===Further Reading=== * * * ===External Links=== [[Category:P…'