Difference between revisions of "Mental Real Estate"

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Memories in one's mind -- they were created first by advertisements -- symbols that created certain types of feeling in your mind. The images that come to your mind when you think of the idea of a tropical island are mot likely those of a travel brochure, travel channel, Discovery Channel, ad for herbal essences. They're not actual experiences. Ads tell us what exists, but only things that exist that make us desire something. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds.  
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===Describing===
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Mental real estate is a way of describing the availability and set of memories in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind.  
Just looking at something is consuming. Like a film’s rapid frames, no time is left for the viewer to process or critically analyze what has just occurred.
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For instance, the images that come to the average modern mind when one thinks a tropical island are mot likely those of a travel brochure, an online image or the travel channel than they are likely to be from an actual experience. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds. Brands and brand recognition constantly fight over mental real estate in this way. Television or media, like a film’s rapid frames, intoxicate the user, leaving no time is left for the viewer to process or critically analyze what has just occurred.
  
 
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Revision as of 02:41, 13 June 2011

Describing

Mental real estate is a way of describing the availability and set of memories in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind.

For instance, the images that come to the average modern mind when one thinks a tropical island are mot likely those of a travel brochure, an online image or the travel channel than they are likely to be from an actual experience. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds. Brands and brand recognition constantly fight over mental real estate in this way. Television or media, like a film’s rapid frames, intoxicate the user, leaving no time is left for the viewer to process or critically analyze what has just occurred.