Mental Real Estate

Memories in one's mind -- they were created first by advertisements -- symbols that created certain types of feeling in your mind. The images that come to your mind when you think of the idea of a tropical island are mot likely those of a travel brochure, travel channel, Discovery Channel, ad for herbal essences. They're not actual experiences. Ads tell us what exists, but only things that exist that make us desire something. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds.

Just looking at something is consuming. Like a film’s rapid frames, no time is left for the viewer to process or critically analyze what has just occurred.