Digital Footprint
From Cyborg Anthropology
Revision as of 19:02, 30 June 2011 by Caseorganic (Talk | contribs)
Definition
A digital footprint, or data exhaust[1] is a way of describing the trail left by one's interactions in a digital environment[2] Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out. [3] Some social networks quantify digital footprints and used them to improve click through rates on ads placed on their sites.
References
- ↑ OReilly.com: What is Web 2.0? http://oreilly.com/web2/archive/what-is-web-20.html?page=1
- ↑ Greenberg, Andy. Forbes.com Digital Privacy: Privacy Groups Target Android, Mobile Marketers. Published Jan 13, 2009. Accessed June 30, 2011. http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html
- ↑ Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf
