Difference between revisions of "Marketing Anthropology"
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"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology]. | "Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" [http://www.jeanhatcherson.com/mpr.php Marketing Anthropology]. | ||
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| + | http://www.jeanhatcherson.com/mpr.php | ||
Revision as of 18:32, 26 January 2011
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"Marketing anthropology involves the use of ethnographic data collection for marketing purposes. Using participant observation, interviews, surveys and focus groups, researchers help, for example, advertising agencies and their clients better understand consumer behavior. The key word to remember is 'context': ideas may look good on paper, but does the customer share your point of view?" Marketing Anthropology.
