Difference between revisions of "Reputation"
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Revision as of 21:46, 26 November 2010
Definition
Reputation is extremely complex. There is no single way to define it:
- It can take the form of a hyperlink between two places, abilities, or powers. In other words, reputation is a way of describing the link between two entities.
- It can be transitory, especially online, where reputation serves as a social construction only as long as it’s needed, depending on data flows, proximity to events, or distance between individuals. In other words, reputation is a dynamic system of situated knowledge that sorts social interactions.
- It can be a handshake, in a sense that both parties must agree to open up and exchange something valuable for a trust-relationship to happen. In the business realm, for instance, this action has been formalized in the act of exchanging business cards.
- It can be measured or tracked as an overlay on a series of data points showing relations and trust.
- It can be measured or tracked as factors that individuals share in common. More shared things will lead to more shared beliefs, value systems and judgment, and generally could better reputation.