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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
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<?xml version="1.0"?>
<api>
  <query-continue>
    <embeddedin eicontinue="10|Stub|216" />
  </query-continue>
  <query>
    <embeddedin>
      <ei pageid="44" ns="100" title="Glossary:Panic Architecture" />
      <ei pageid="71" ns="0" title="Cyberspace: First Steps" />
      <ei pageid="81" ns="0" title="Howard Rheingold" />
      <ei pageid="83" ns="0" title="Michael Benedikt" />
      <ei pageid="90" ns="0" title="Between Nature &amp; Culture Cyborgs, Simians, Dogs, Genes &amp; Us" />
      <ei pageid="91" ns="0" title="The Cell Phone: An Anthropology of Communication" />
      <ei pageid="92" ns="0" title="A New Set of Social Rules for a Newly Wireless Society" />
      <ei pageid="93" ns="0" title="Reassembling the Social: An Introduction to Actor-Network-Theory" />
      <ei pageid="116" ns="0" title="Sensorium: Embodied Experience, Technology, and Contemporary Art" />
      <ei pageid="121" ns="0" title="Understanding Media: The Extensions of Man" />
    </embeddedin>
  </query>
</api>