The Drive to Share

Potential implications

Because of this drive to share, there are many potential effects that we can see the beginnings of now. The growing importance of social networking sites is also actively contributing to the phenomenon.

• Viral marketing is prevalent because of the emphasis placed on personal connections for information. [[1]]
• Tom Allen of Massachusetts Institute of Technology (MIT) found that engineers and scientists were roughly five times more likely to turn to a person for information than to an impersonal source such as a database or a file cabinet. [[2]]
• The democratization of learning as knowledge becomes more freely available over the web. [[3]]