When one puts an item into a physical bag, it gets heavier. When one puts an item into virtual space, the computer that holds it stays the same weight. Every time a page is accessed it reproduces for that current user, with little energy required for the duplication. Space is easily produced in virtual reality. Space is created with every click on the web, every document uploaded to the web, and every social networking profile. Each of these formats have no imitation on space as there is in real life.
The Automatic Production of Space is a way of describing the new geography created by software running on networked environments. In 2002, Nigel Thrift and Shaun French wrote about how the geography of technologically connected societies have changed as "as software has come to intervene in nearly all aspects of everyday life". The web has created a layer of infinite space between everyday reality, people, and devices. We are now storing data in objects that are smaller on the outside than they are on the inside.