National personality type
From Cyborg Anthropology
"A distinct culturally specific personality pattern acquired during the process of being enculturated. The notion of national personality types implies that personality is almost entirely learned rather than genetically inherited. This is no longer widely believed in anthropology and psychology" http://anthro.palomar.edu/tutorials/cglossary.htm
(in the digital space, this would be a site-specific personality type - that one's personality online is to a large degree influenced by the sites on which they are found. a facebook personality type would thus be different from a twitter personality type and so on)