Gamestorming is a method for creative development for teams of people that involves adding elements of play and gaming to business processes such as development and design.
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers [Paperback] by Dave Gray, Sunni Brown and James Macanufo.
"Games come naturally to human beings. Playing a game is a way of exploring the world, a form of structured play, a natural learning activity that’s deeply tied to growth. Games can be fun and entertaining, but games can have practical benefits too" .